Ledger & Nerve

Free live webinar

The Worth Line: How to Price Your Services Like You Mean It

SEP 10 Thursday · 12:00 PM ET · Live + Replay

A free 75-minute live training on pricing strategy for solo founders and freelancers — so your next quote is a decision, not a guess.

Naomi Voss, pricing coach and founder of Ledger & Nerve Coaching

Naomi Voss · Founder, Ledger & Nerve

53 of 200 seats left — filling in real time

Free · 15 seconds · Replay included

  • “Raised my rates 40% the same week” — Mara T.
  • 3,100+ founders have drawn their Worth Line
  • “I finally said my number without flinching” — Devon O.
  • Average rate lift after the session: 32%
  • “No fluff. Just math and nerve.” — Priya R.
  • 500+ solo founders coached 1:1

In 75 minutes

What you'll walk away with

Set a rate that reflects real value

Find your Worth Line — the number where your price finally matches the outcome you deliver — and learn to say it out loud without the discount reflex kicking in.

The 3 pricing mistakes that quietly cap income

Anchoring to your old salary, billing time instead of outcomes, and burying your best work inside a mid-tier package. You are almost certainly making at least one.

Raise prices with existing clients — without losing them

The word-for-word repricing script and 60-day transition plan Naomi has used with hundreds of founders. Most clients say yes. Some say thank you.

Price any new offer in under 10 minutes

Three questions, one calculation, zero spreadsheet spirals. Walk out with a repeatable framework that produces a number you can actually defend.

Naomi Voss working at her desk, reviewing pricing worksheets in her studio

500+

founders repriced

About the host

Naomi Voss doesn't do pep talks. She does math.

Naomi spent eight years running operations at a 30-person agency, where she watched brilliant work get priced by fear on a weekly basis. So she left, built Ledger & Nerve, and turned pricing into a teachable system instead of a gut feeling.

Since then she has helped more than 500 solo founders reprice their businesses — designers, consultants, coaches, developers — with a no-fluff, numbers-first style that has been described as "a spreadsheet with a spine."

Founders don't undercharge because their work lacks value. They undercharge because no one ever taught them to separate their self-worth from their invoice. The math is the easy part — the nerve is what we train.

Past attendees

They drew the line. Then they held it.

I raised my rates 40% the same week — and my next two proposals closed without a single pushback email. I keep waiting for the catch. There is no catch.

Mara Tsang

Freelance brand designer

One script from this session paid for itself a hundred times over. I moved my retainer from $2,500 to $4,000 and the client thanked me for the clarity.

Devon Okafor

Operations consultant

I had been guessing at my number for three years. Naomi’s framework gave me one in nine minutes — and I have held it, out loud, ever since.

Priya Ramanathan

Leadership coach

Seats are capped

Only 200 seats — this cohort's session usually sells out by Wednesday.

We keep it small so the live repricing hot-seats stay useful. When it's full, it's full — the replay only goes to registered seats.

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FAQ

Fair questions

Still on the fence? These are the five things almost everyone asks before saving a seat.

One more time, with feeling

Ready to draw your line?

Thursday, September 10 12:00 PM ET Free · Live + Replay

3,100+

founders have drawn their line

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Free to attend. Replay included. Unsubscribe anytime.

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